TWL is pronounced “tool”. It is a sales and marketing app that brings prospect research, buying signals and outreach into one connected workspace.
If someone recommended the “tool app” for lead generation and you were unsure how to spell it, the name is TWL. You may also see it written as TWL Tool. The public website is www.usetwl.com, where you can explore the product, compare plans and sign in.
What does the TWL app do?#
TWL helps you turn relevant market activity into a researched next action. Start with the people, companies or conversations that matter to your business. Collect the context, check whether a prospect fits your offer, and use that evidence to decide what happens next.
Its main building blocks work together:
- Signals monitors relevant market activity and helps you discover people engaging with it.
- Data keeps collected records and enrichment together with the context behind each prospect.
- Research brings company information and source evidence into account briefings and qualification.
- Outreach connects prospect context with messages and follow-up.
- Workflows connects triggers, research, decisions and actions into repeatable processes.
The platform overview explains how those capabilities fit together. You can start with a focused process and extend it as your needs develop. Our vision for complete business automation explains the bigger ambition: business tools that an agent can build, customize and operate.
What does a prospecting workflow look like?#
Imagine that you sell a service to B2B agency founders. A relevant industry creator publishes a post about a problem your service addresses, and several founders join the conversation.
Your starting input is the post, its engagement and your qualification criteria. A useful workflow then has four stages:
- Keep the original context. Capture the source and the relevant conversation so the reason for finding each person stays visible.
- Research the fit. Check the person's role and company against your target market. An interesting comment alone does not establish that someone is a potential customer.
- Decide on the next action. Separate people worth researching further from those suitable for outreach. Keep uncertain results available for review.
- Prepare a relevant message. Use the original context to explain why a conversation might be useful, then review it before sending.
The output is a prospect record with evidence and a considered next step. It gives your team something more useful than a list of names stripped of their context.
For a fuller explanation, read how to find qualified leads from LinkedIn comments. The examples on the website illustrate workflows you can configure; the sources and steps depend on your setup.
Who is TWL for?#
TWL is for people who need to connect research with repeatable sales and marketing work. That includes founders researching potential customers, sales teams qualifying accounts, and agencies building prospecting processes for their clients.
It also supports work beyond prospecting. A research process can produce an account briefing before a meeting. An SEO process can turn a topic into a sourced content brief. A content process can develop your team's notes into drafts for review.
The use cases directory is the place to choose a starting point. Each relevant page describes the inputs, steps and outputs, so you can compare the workflow with the work your team actually needs done.
How do I get started with TWL?#
Choose one outcome first: a qualified prospect list, an account briefing or a content draft. Identify the sources you need and what a useful result should contain. That makes it easier to decide which parts to automate and where your team should review the work.
Next, compare TWL plans and create an account. Existing users can log in to TWL. Use the links from the official website if you heard the name spoken and want to make sure you have found the right product.
Is TWL the same as “Tool”?#
“Tool” is how you say the name; TWL is how you write it. “Tool app” by itself can describe many unrelated products. Searching for TWL app, TWL Tool or use TWL makes the intended product clearer.
You do not need to remember a longer product name: TWL, pronounced tool, at www.usetwl.com.
TWL Signals
Turn market attention into a qualified prospect feed.
Monitor the people and companies your buyers already follow, keep the original context, enrich the profiles and route only the strongest matches into outreach.
Start building your signal workflow