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TWL for founders

Build your first repeatable GTM motion.

Spend less time assembling tools and more time learning what your market needs.

Start with a focused prospecting workflow, keep what you learn in Tables and turn your expertise into content with Post.

Start building See how it works

What should TWL monitor?

Research the people engaging with our market, keep the relevant prospects in a table and prepare a thoughtful first message for review.

TWL is building your system...
Define
ICP
Research
accounts
Deduplicate
leads
Review
fit
Prepare
outreach

Signal workflow ready

Illustrative workflow preview.

Your ICP criteria
LinkedIn research
Lead deduplication
Review queues
Repeatable workflows

A focused process for a small team.

Find your first prospects

Use relevant market activity to build a focused research list.

Keep what you learn

Store source context and qualification notes in Tables.

Share your expertise

Develop the lessons from customer conversations into content with Post.

Start a conversation

Prepare relevant outreach in Reach and review it before sending.

Live workflow

See the work, context and next action together.

Keep source evidence, research and the next action together so your team can review each result before acting on it.

  • Clear operational status
  • Context preserved at every step
  • Human review where it matters
EXAMPLE PROSPECTING WORKFLOW

Prospect review queue

Illustrative data
To review12
Duplicates matched4
Drafts prepared8
ItemContextStatus
01Example account ASource and company fit checkedReviewDraft
02Example account BExisting prospect record foundMergedNo send
03Example account CRole needs verificationResearchHeld

Start with one repeatable motion.

Choose a market, connect your sources and build a process you can improve.

Start building