Compare · Signals
Clay is a flexible table for enrichment, waterfalls and signals. TWL is the stack agents run, for teams who want that outcome without living in the grid.
Clay’s strength is a workspace you design: actions, data credits, waterfalls, audiences. TWL’s pitch to that buyer is build systems, not prompts. Signals, Tables, Workflows and TWL Reach already share identity and approvals.
Clay’s Launch plan, on the pricing page checked 23 October 2026, includes signals for job changes, promotions, new hires, company news and social. Growth adds web intent. TWL Signals is market activity you define, kept with the record, then qualified.
Clay’s pricing page says Launch can send email via Clay or an integration. TWL Reach is the email and LinkedIn product, and it is meant to be triggered by a signal with a person still able to approve.
Claygent is Clay’s research agent inside the table. TWL’s agents use the same tools, browser sessions and permissions as the team. The control model is supervise, constrain, approve.
Adding capacity without adding headcount only works if the system can run the repeatable steps. Clay does that for operators who like the grid. TWL does it for teams who want the agent to run a defined system.
This table uses public product information checked on 23 October 2026. It is not a joint review, and it does not use private benchmarks. TWL prices stay on the pricing page so this site does not copy them into comparison copy.
| Topic | TWL | Clay |
|---|---|---|
| What it is | Connected system: Signals, Reach, Tables, Workflows, browser. | Enrichment and workflow workspace built on tables, actions and data credits. |
| Signals | Activity you monitor, with the source kept on the record. | Job changes, promotions, new hires, news and social on Launch. Web intent on Growth. |
| Outreach | TWL Reach: email and LinkedIn, with review. | Email via Clay or a sequencing integration, from the Launch plan description. |
| Best operator | A team or agent running a system with approvals. | A GTM operator who wants to design the table. |
| Pricing unit | TWL prices are on the pricing page and are not copied here. | Free, then Launch and Growth. The card price is a monthly figure. Annual is about 10% less and is selected when the page loads. Actions and data credits are separate meters. |
On 23 October 2026, clay.com/pricing loaded with Annual selected, labeled Save 10%. Launch was from $167/mo billed annually, starting at 180,000 actions a year. Growth was from $446/mo billed annually, starting at 480,000 actions a year.
Monthly on the same page showed Launch from $185/mo billed monthly, starting at 15,000 actions a month, and Growth from $495/mo billed monthly, starting at 40,000 actions a month. Actions and data credits are priced separately and rise above those starts. Enterprise was custom.
Free listed 500 actions and 100 data credits a month, or 6,000 actions and 1,200 data credits a year. TWL does not restate its own prices here. Open the TWL pricing page for the current plans and usage rates.
Clay website · pricing page, as of 23 October 2026.
No. Clay is the flexible table. TWL is the connected system. Teams that want signal-based prospecting and TWL Reach without building every column can start on TWL. Teams that want waterfalls and a grid should stay with Clay.
It is a buying brief, not an insult. It means the outcome of enriched, signal-led prospecting without the table becoming the job. TWL answers that with connected tools and review steps.
They were read from clay.com/pricing on 23 October 2026. Annual, selected by default and labeled Save 10%, showed Launch from $167/mo and Growth from $446/mo. Monthly showed Launch from $185/mo and Growth from $495/mo. Both are starting prices.
This page does not claim a provider-for-provider match. Compare the enrichment you actually need against TWL Tables and the usage rates on the pricing page.
Start with the tool you need. Connect signals, TWL Reach and the rest of the system when the job is real.
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