Sequences
Use the gate before the copy. A playbook without the source on the record is just a template.
Funding-round outreach sequenceUse the announcement as context. Send only when a second public fact says your offer is relevant now.Competitor engagement sequenceStart from the words they used on the thread. Qualify the company before either channel sends.Job-posting outreach sequenceThe listing is the brief. Re-check it before every step, and stop when it is gone.New-hire outreach sequenceConfirm they are in the seat. Write about the work, not about the congratulations.Keyword-post outreach sequenceTheir sentence is the brief. Your note should be recognisable as a response, not a broadcast that happened to include a keyword.
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Questions people ask
Are playbooks ready to send?
No. They are planning examples. Replace every bracket with a source you captured, and do not add facts that source does not contain.
Why are there fewer playbooks than signal pages?
A signal page can stand alone. A playbook is only added when the sequence has its own gates. Launches and stack changes point at the nearest playbook instead of a thin duplicate.
Which product runs the sequence?
TWL Reach, for email and LinkedIn. The agent can draft inside the approvals you set.
Where are the signal definitions?
On the signal pages, linked from TWL Signals and from each playbook.
Put the next workflow on the stack.
Start with the tool you need. Connect signals, TWL Reach and the rest of the system when the job is real.
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