Free tool

Buying signal score calculator

Score a prospect from fit, recency, specificity, source quality and a second signal. A heuristic you edit. It does not predict a reply or a purchase.

How it works

  1. Score fit, recency, specificity, source quality and whether a second signal exists, each from 0 to 5.
  2. The page adds them and scales the total to 100.
  3. Use the band as a queue label: thin, worth a look, or prioritise research. Then open the source.

Questions

Does a high score mean the person will buy?

No. The score is the sum of the answers you typed, scaled to 100. It does not see the prospect and it does not predict replies, meetings or revenue.

Where do the points come from?

From you. Fit, recency, specificity, source quality and a second signal are each 0 to 5. There is no hidden model and no external feed.

What is a second signal?

An independent fact, such as a job post plus a comment, rather than two phrases from the same sentence. The glossary page on signal stacking explains the idea. This calculator does not check it.

Should I email everyone over 70?

No. The top band says prioritise research. A person should still read the source before TWL Reach sends anything.

Is the score saved?

No. It stays on the page until you reload. Nothing is uploaded.