Free tool

Clay pricing calculator

Estimate Clay pricing from leads, actions and data credits. Starting rates come from Clay’s dated public page and stay editable. Not a Clay quote.

Read the Clay comparison

Starting rates as of 23 October 2026, read from Clay’s pricing page. Edit every rate. Actions and data credits are separate meters on that page. This is not a quote from Clay, and it does not price TWL.

How it works

  1. Enter leads per month, enrichment steps per lead and data-provider credits per lead.
  2. Pick a plan. The starting price and included actions fill from the dated public figures, and every rate stays editable.
  3. The page adds the starting monthly price to any extra you priced. A blank extra rate is counted and left out of the total.

Questions

Is this Clay’s invoice?

No. It multiplies the leads, steps and data credits you enter using the rates on the form. The starting rates were copied from Clay’s public pricing page on the date shown on the form. Clay can change them. The total is not a quote from Clay.

What is an action versus a data credit?

Clay’s public page treats actions and data credits as separate meters. This form counts enrichment steps as actions and the data-provider figure you enter as data credits. It does not know which provider you use.

Why can extra usage stay out of the total?

The notes this site stores say actions and data credits rise above the included starts. They do not publish a per-action or per-credit price. Leave the extra-rate fields blank and that usage is counted but not priced. Type a rate only if you have one from Clay.

Do Launch and Growth include a data-credit allowance?

The public notes this site stores publish a data-credit allowance for the free plan. They do not publish one for Launch or Growth. Those fields start empty. Type a number if your Clay account shows one.

Does this compare Apollo?

No. Apollo prices are not in the dated comparison notes this site stores, so this page does not invent a comparison.

Does the total include TWL?

No. TWL prices stay on the pricing page. TWL Reach runs email and LinkedIn from a signal in the same system, which is a shorter stack than pricing every enrichment step. This page does not claim a credit-for-credit match with Clay.