Competitor engagement sequence

When to run this play

Run this when a person at a company you can serve commented on a competitor, an alternative, or a category expert, and the comment says something about the job to be done. A bare like stays in a low-priority pile.

SDR teams and SaaS startups use this as the default first play. Lead gen agencies use it per client niche, with the client’s competitors, not the agency’s.

Qualify before anyone writes

• The comment or post text is stored with the URL.
• The person resolves to a company that fits. If the company is unknown, the row waits.
• They are not a competitor’s employee, a student, or someone already in sequence.
• The point you will make is about their words, not a feature dump.

Sample sequence

Example TWL Reach sequence for planning. It is not a customer result, a script to paste, or permission to contact someone you have no business contacting.

1. Day 0 · LinkedIn. Two sentences: what they wrote, and a question. No attachment. No “I noticed you liked a post”.
2. Day 2 · Email. Subject is their topic. Body paraphrases in one line and names the team you help. One question.
3. Day 6 · Email. A single additional observation you can defend. If you have none, this step is deleted, not filled with a bump.
4. Day 10 · Stop. A last line that closes the loop without a new claim. Then the workflow ends the sequence.

Keep the agent controllable

Block phrases that attack the competitor or claim a win rate. The agent drafts from the stored comment. A manager approves the pattern, then reviews exceptions.

This is a controllable AI SDR: the research runs, the copy waits, the send obeys the rule. See the AI SDR glossary entry.

Keep reading

• Competitor engagement signal
• SDR teams
• Leads from LinkedIn comments
• Valley vs TWL

Questions people ask