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Playbooks

Keyword-post outreach sequence

Their sentence is the brief. Your note should be recognisable as a response, not a broadcast that happened to include a keyword.

Last updated 23 October 2026. Public competitor facts are dated on the page.

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When to run this play

Run this when a post or comment from a person at a fitting company uses the problem language you chose, and a reviewer agrees it is not a joke, a job ad, or a different problem that shares a word.

Qualify before anyone writes

  • The excerpt is stored, and a human or a tested rule marked it relevant.
  • The company and role fit. A great sentence at the wrong company stays research.
  • You will paraphrase, not paste their post back at them.
  • You have nothing to sell in the first sentence except relevance.

Sample sequence

Example TWL Reach sequence for planning. It is not a customer result, a script to paste, or permission to contact someone you have no business contacting.

  1. Day 0 · Email. Subject uses their phrase, shortened. Body paraphrases and asks whether it is a live project.
  2. Day 3 · LinkedIn. A public-appropriate shorter version. Do not expose a casual post as if you are calling them out.
  3. Day 8 · Stop or one artefact. If you have a real checklist or note, offer it. If you would be inventing the artefact, stop.

Keep the agent controllable

Keyword lists are a human-owned system. The agent classifies posts against the list. Adding a keyword is a reviewed change, which is what “build systems, not prompts” means in practice.

TWL Reach suppresses the next step on any reply. A negative reply ends the sequence.

Questions people ask

How do we keep the keyword list small?

Review rejects weekly and delete words that create them. A short list is a feature.

What did Trigify users do here?

Trigify was a social-signal product in this category, and its standalone platform is being retired. Read the Trigify comparison before you plan a migration onto it.

Can this feed TWL Post as well as Reach?

Yes. The language you keep seeing is also a content brief. That is the stack: the same evidence can become a sequence or a point of view, under separate approvals.

Where is the signal definition?

On the keyword and problem posts page.

Put the next workflow on the stack.

Start with the tool you need. Connect signals, TWL Reach and the rest of the system when the job is real.

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